The first true
sport fragrance.
Glide through your workout feeling fresh and clean the whole time without making it anyone else's problem.
The first true
sport fragrance.
Glide through your workout feeling fresh and clean the whole time without making it anyone else's problem.
Glide through your workout feeling fresh and clean the whole time without making it anyone else's problem.
€1 reserves your €55 price. You'll get a private Kickstarter link to complete your order.
Change your mind? Get your €1 back.
€1 reserves your €55 price. You'll get a private Kickstarter link to complete your order. Change your mind? Get your €1 back.
Other brands are made for
Other brands are made for
nightclubs & dates.
nightclubs & dates.
Clash with sweat.
Most fragrances mix with sweat and make you smell worse.
Quit when your day starts.
They're fine at rest but fall apart once you’re actually doing something, forcing you to dig through your bag to reapply.
Too loud to wear.
Draw the wrong kind of attention.
Turn scent into a decision.
One more thing to overthink before leaving the house.
Meet
Meet
our fragrance.
our fragrance.
No fragrance on the market was built for a gym, a run, or the hours around both. Deodorant handles the odor side, but it was never meant to carry a scent you actually want to wear.
No fragrance on the market was built for a gym, a run, or the hours around both. Every scent out there was designed for evenings and dates. Deodorant handles the odor side, and it should. But it was never meant to carry a scent you actually want to wear.
Doesn’t clash with sweat.
Built to stay fresh through your workout, not just before it.
Holds up through motion.
Stays balanced as you move. In the gym, at the run club, meetings, and back again.
Smells clean. Gets noticed.
Smells clean. Gets noticed.
Light enough for workouts and sharp enough for real compliments.
One scent. No second thoughts.
Made for those who live sport daily, and refuse to compromise on how they present themselves.
Our
Our
formulation
formulation
Smells like a fresh lemonade your drink before your workout, a matcha that keeps you going, and your warm skin after a workout.
Made with science-backed ingredients that stay fresh and never bother those around you. We tested every version during workouts. If something didn’t last well, projected too strongly, or felt irritating or unpleasant, we left it out. For example, we found that too much musk could bother the nose during exercise, so we reduced it in the final formula. One 50 ml bottle gives you around 100 workouts, at about €0.55 per workout.
50 ml, ~100 workouts/bottle, ~€0.55/workout
Made with science-backed ingredients that stay fresh and don’t bother those around you.
We tested every version during workouts. Anything that didn’t last well, projected too strongly, or felt unpleasant was left out.
For example, too much musk bothered the nose during exercise, so we reduced it in the final formula.
Smells like a fresh lemonade your drink before your workout, a matcha that keeps you going, and your warm skin after a workout.
Top notes
Top notes
.
Citruses
Limonene, the molecule behind the citrus character in this fragrance, has been shown to increase alertness and attention (Sowndhararajan et al., 2015). Citrus oils can oxidize quickly, which is why we stabilize them with alpha-tocopherol (Vitamin E), an antioxidant.
Citruses
Limonene, the molecule behind the citrus character in this fragrance, has been shown to increase alertness and attention (Sowndhararajan et al., 2015).
Citrus oils can oxidize quickly, which is why we stabilize them with alpha-tocopherol (Vitamin E), an antioxidant.
.
.
Heart notes
Heart notes
..
Matcha, jasmine and musk
The character of the fragrance: green, floral, and skin-close. Linalool, naturally found in jasmine and used in our fragrance, has been shown to have calming effects on mood and the nervous system (Kuroda et al., 2005).
Matcha, jasmine and musk
The character of the fragrance: green, floral, and skin-close.
Linalool, naturally found in jasmine and used in our fragrance, has been shown to have calming effects on mood and the nervous system (Kuroda et al., 2005).
..
..
Base notes
Base notes
...
Cedarwood, amber, sandalwood, Iso E Super and vanilla
The base is built around molecules that release gradually and never overwhelm the people around you. Iso E Super is part of this base, and it never wears out your nose like conventional fragrances do. Even when you stop noticing it yourself, the scent remains active (Mignot et al., 2022).
Cedarwood, amber, sandalwood, Iso E Super and vanilla
The base is built around molecules that release gradually and never overwhelm the people around you.
Iso E Super is part of this base, and it never wears out your nose like conventional fragrances do.
Even when you stop noticing it yourself, the scent remains active (Mignot et al., 2022).
...
…
How it
How it
works
works
From reserving your spot today to your bottle arriving at your door, here's exactly how it works.
Step 1 · Hold your spot for €1
Paying €1 does not buy the fragrance. It just holds your place and unlocks the lowest price before it opens up to everyone else. If you change your mind, you get the €1 back.
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Step 1 · Hold your spot for €1
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Paying €1 does not buy the fragrance. It just holds your place and unlocks the lowest price before it opens up to everyone else. If you change your mind, you get the €1 back.
Reserve for €1
Pay €1 today to reserve the price of €55 for a 50ml bottle at launch on Kickstarter. There's 1000 spots and reserving now guarantees your spot at that price before it's gone. If you decide not to buy, you get your €1 back automatically. The formula is finished and production is already underway. This campaign covers packaging and the final production run.
Step 2 · The earlier you reserve, the less you pay
We’re only making a limited number of bottles in this first batch. That’s why the earliest 100 spots get the lowest price, and it rises in steps after that as spots fill.
We’re only making a limited number of bottles in this first batch. That’s why the earliest 100 spots get the lowest price, and it rises in steps after that as spots fill.
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Step 2 · The earlier you reserve, the less you pay
02
We’re only making a limited number of bottles in this first batch. That’s why the earliest 100 spots get the lowest price, and it rises in steps after that as spots fill.
The earlier you reserve, the less you pay
The first 100 spots get the price of €55. Once those are gone, the next 150 move to €60. Then €65 for the next 250. After that, it's full retail at €70.
Step 3 · Made once it’s funded, then shipped to you
We only start production once the batch is fully reserved. From there, it’s made and shipped straight to you.
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Step 3 · Made once it’s funded, then shipped to you
03
We only start production once the batch is fully reserved. From there, it’s made and shipped straight to you.
Made once enough people order, then shipped straight to you
You'll get a private Kickstarter link when the campaign launches. When it reaches its funding goal, your order is confirmed and shipped. Estimated delivery is December 2026.
Reserve for €1
Pay €1 today to reserve the price of €55 for a 50ml bottle at launch on Kickstarter. There's 100 spots and reserving now guarantees your spot at that price before it's gone. If you decide not to buy, you get your €1 back automatically.
The fragrance is finished and production is already underway. This campaign covers packaging and the final production run.
The earlier you reserve, the less you pay
This first batch is limited to 1,000 bottles. Price rises in steps as spots fill.
Tier
Spots
Price
Founder
100
€55
Early access
150
€60
Standard
250
€65
Full retail price
500
€70
Made once enough people order, then shipped straight to you
You'll get a private Kickstarter link when the campaign launches. When it reaches its funding goal, your order is confirmed and shipped. Estimated delivery is December 2026.
Wearing it
4 to 5 sprays, it holds steady through your session and stays close to you, not the room.
4 to 5 sprays. It holds steady through your session and stays close to you, not on the other side of the gym.
It didn't exist.
It didn't exist.
So we decided to make it.
So we decided to make it.
Made in France by Patrice Revillard, who was mentored by Annick Menardo, the perfumer behind Hugo Boss Bottled and Acqua di Giò. Nine months of development. Seven formulas tested.
Made in France by Patrice Revillard, who was mentored by Annick Menardo, the perfumer behind Hugo Boss Bottled and Acqua di Giò.
Nine months of development. Seven formulas tested.
We both showed up to a run club event. I wanted something fresh to wear, not heavy like a date scent. I wear fragrance, but nothing felt right. Later I stood there thinking, I still don’t know what scent makes sense for a day like this.
Jakob Hočevar, Co-Founder
We both showed up to a run club event. I wanted something fresh to wear, not heavy like a date scent. I wear fragrance, but nothing felt right. Neither of us knew what to wear and no brand spoke to our needs. That was the start. We then spent 9 months studying which compounds stay stable during workouts and running sessions. We tested 7 samples developed by our perfumer Patrice. He then developed three iterations, and the one we chose became Always In Rhythm.
Jakob Hocevar, Co-Founder
I have been creating fragrances for many years. However, the brief from Jakob and Tim was quite interesting. It had to stay fresh even when the body temperature increases, especially when one starts to sweat. Vanilla, oud, heavy musk, etc., these notes do not hold up to the heat. Thus, we had to develop something from the ground up, built for movement, heat, and sustained physical activity.
Patrice Revillard, Perfumer
FAQ
FAQ
Who is this for?
What makes this different from other sport fragrances?
How long does it last?
What if it doesn't perform as described?
Why are spots limited?
When will the fragrance be ready?
Is it for men or unisex?
Reserve before
the price goes up.
Reserve before
the price goes up.
You are reserving one 50ml bottle for €55, 20% below the public price of €70. Only €1 is charged today to hold your spot. When the campaign launches on Kickstarter, you'll receive a private link to complete your order at that price. You will also get 20% off every future release, first access to new drops, and input on what we build next.
You are reserving one 50ml bottle for €55, 20% below the public price of €70. Only €1 is charged today to hold your spot.
When the campaign launches on Kickstarter, you'll receive a private link to complete your order at that price.
You will also get 20% off every future release, first access to new drops, and input on what we build next.
Ships to the EU and UK from €6, free on two or more bottles. If it doesn't perform, you get the full price back within 30 days.
53 spots left. Ships to the EU and UK from €6, free on two or more bottles. If it doesn't perform, you get the full price back within 30 days.
53 spots left at the price of €55.
Decide not to buy? You pay nothing. Your €1 is refunded automatically.
Reserve your spot
100 founder spots · €55 · 20% off · 50ml