The first
run club fragrance.
Glide through your run and stay fresh through the hours after, without overwhelming the people sitting next to you.
Glide through your workout feeling fresh and clean the whole time without
making it anyone else's problem.
The first
run club fragrance.
Glide through your run and stay fresh through the hours after, without overwhelming the people sitting next to you.
Glide through your run and stay fresh through the hours after, without overwhelming the people sitting next to you.
€1 reserves your €55 price. Ships to the EU and UK. You'll get a private Kickstarter link to complete your order. Change your mind? Get your €1 back.
€1 reserves your €55 price. Ships to the EU and UK. You'll get a private Kickstarter link to complete your order. Change your mind? Get your €1 back.
The hours after the run are
The hours after the run are
where it falls apart.
where it falls apart.
It changes as you warm up.
Sweat and body temperature change perfume on skin. What smelled fresh at the start turns sour by the time you sit down.
The run finishes at a table.
Most clubs end at a café or a bar. You're sitting close to people for the next couple of hours, straight from the run.
Marks on your running clothes.
Antiperspirant and balm leave white residue on dark technical fabric.
One careful spray isn't a solution.
Most people spray once and hope, then it's gone in twenty minutes. A fragrance shouldn’t just buy you another hour.
One careful spray isn't a solution.
Most people spray once and hope, then it's gone in twenty minutes. A fragrance shouldn’t just buy you another hour.
Meet
Meet
our fragrance.
our fragrance.
Deodorant stops odour and fragrance is there to smell good. Perfume on sweating skin is being asked to do both, and that's a job it was never built for. So we put ours somewhere else. AIR goes on your shirt, away from sweat, and it holds through the run and the hours after.
Deodorant stops odour and fragrance is there to smell good. Perfume on sweating skin is being asked to do both, and that's a job it was never built for. So we put ours somewhere else. AIR goes on your shirt, away from sweat, and it holds through the run and the hours after.
On your shirt.
Fabric doesn't sweat, so the scent holds through the run and after.
Stays close.
Sits in your own space, about an arm's length, and no further.
Sprays on clear.
Sprays on clear.
A clear liquid sprayed on fabric, not a white balm rubbed on skin.
One bottle, every run.
No second-guessing what to grab before you head out the door.
Our
Our
formulation
formulation
Smells like a fresh lemonade before the run, a matcha that keeps you going, and warm skin after.
Made with ingredients that stay fresh and never bother those around you. We tested every version on real runs. If something didn't last well, projected too strongly, or felt irritating or unpleasant, we left it out. For example, we found that too much musk could bother the nose during exercise, so we reduced it in the final formula. One 50 ml bottle gives you around 100 runs, at about €0.55 a run.
50 ml, ~100 workouts/bottle, ~€0.55/workout
Made with ingredients that stay fresh and never bother those around you. We tested every version on real runs. If something didn't last well, projected too strongly, or felt irritating or unpleasant, we left it out. For example, we found that too much musk could bother the nose during exercise, so we reduced it in the final formula.
Smells like a fresh lemonade before the run, a matcha that keeps you going, and warm skin after.
Top notes
Top notes
.
Citruses
Citruses (limonene)
Limonene, the molecule behind the citrus character in this fragrance, has been shown to boost the kind of brain activity linked to feeling alert (Sowndhararajan et al., 2015). Citrus oils can oxidize quickly, which is why we stabilize them with alpha-tocopherol (Vitamin E), an antioxidant.
.
Heart notes
Heart notes
..
Matcha, jasmine and musk
Matcha, jasmine and musk
The character of the fragrance: green, floral, and skin-close. Linalool, naturally found in jasmine and used in our fragrance, has been shown to have calming effects on mood and the nervous system (Kuroda et al., 2005).
The character of the fragrance: green, floral, and skin-close.
Linalool, naturally found in jasmine and used in our fragrance, has been shown to have calming effects on mood and the nervous system (Kuroda et al., 2005).
..
Base notes
Base notes
Base notes
...
Cedarwood, amber, sandalwood, Iso E Super and vanilla. The base releases slowly, so the scent stays in your own space instead of filling the room. Iso E Super sits in this base and is one of the reasons it holds for hours on fabric.
The base is built around molecules that release gradually and never overwhelm the people around you. Iso E Super sits in this base and is one of the reasons it holds through your run and the coffe after. (Scognamiglio et al., 2013).
Cedarwood, amber, sandalwood, Iso E Super and vanilla
...
How it
How it
works
works
From reserving your spot today to your bottle arriving at your door, here's exactly how it works.
Step 1 · Hold your spot for €1
Paying €1 does not buy the fragrance. It just holds your place and unlocks the lowest price before it opens up to everyone else. If you change your mind, you get the €1 back.
01
Reserve for €1
Pay €1 today to reserve the price of €55 for a 50ml bottle at launch on Kickstarter. There's 1000 spots and reserving now guarantees your spot at that price before it's gone. If you decide not to buy, you get your €1 back automatically. The formula is finished and production is already underway. This campaign covers packaging and the final production run.
Step 1 · Hold your spot for €1
01
Paying €1 does not buy the fragrance. It just holds your place and unlocks the lowest price before it opens up to everyone else. If you change your mind, you get the €1 back.
Step 2 · The earlier you reserve, the less you pay
We’re only making a limited number of bottles in this first batch. That’s why the earliest 100 spots get the lowest price, and it rises in steps after that as spots fill.
We’re only making a limited number of bottles in this first batch. That’s why the earliest 100 spots get the lowest price, and it rises in steps after that as spots fill.
02
The earlier you reserve, the less you pay
The first 100 spots get the price of €55. Once those are gone, the next 150 move to €60. Then €65 for the next 250. After that, it's full retail at €70.
Step 2 · The earlier you reserve, the less you pay
02
We’re only making a limited number of bottles in this first batch. That’s why the earliest 100 spots get the lowest price, and it rises in steps after that as spots fill.
Step 3 · Made once it’s funded, then shipped to you
We only start production once the batch is fully reserved. From there, it’s made and shipped straight to you.
03
Made once enough people order, then shipped straight to you
You'll get a private Kickstarter link when the campaign launches. When it reaches its funding goal, your order is confirmed and shipped. Estimated delivery is December 2026.
Step 3 · Made once it’s funded, then shipped to you
03
We only start production once the batch is fully reserved. From there, it’s made and shipped straight to you.
Reserve for €1
Pay €1 today to reserve the price of €55 for a 50ml bottle at launch on Kickstarter. There's 100 spots and reserving now guarantees your spot at that price before it's gone. If you decide not to buy, you get your €1 back automatically.
The fragrance is finished and production is already underway. This campaign covers packaging and the final production run.
The earlier you reserve, the less you pay
This first batch is limited to 1,000 bottles. Price rises in steps as spots fill.
Tier
Spots
Price
Founder
100
€55
Early access
150
€60
Standard
250
€65
Full retail price
500
€70
Made once enough people order, then shipped straight to you
You'll get a private Kickstarter link when the campaign launches. When it reaches its funding goal, your order is confirmed and shipped. Estimated delivery is December 2026.
Wearing it
4 to 5 sprays on your shirt. It holds steady through your run and the hours after, and stays close to you, not the room.
It didn't exist.
It didn't exist.
So we decided to make it.
So we decided to make it.
Made in France by Patrice Revillard, who was mentored by Annick Menardo, the perfumer behind Hugo Boss Bottled and Acqua di Giò. Nine months of development. Seven formulas tested.
Made in France by Patrice Revillard, who was mentored by Annick Menardo, the perfumer behind Hugo Boss Bottled and Acqua di Giò.
Nine months of development. Seven formulas tested.
We both showed up to a run club event. I wanted something fresh to wear, not heavy like a date scent. I wear fragrance, but nothing felt right. Later I stood there thinking, I still don't know what scent makes sense for a day like this.
Jakob Hočevar, Co-Founder
We both showed up to a run club event. I wanted something fresh to wear, not heavy like a date scent. I wear fragrance, but nothing felt right. Neither of us knew what to wear and no brand spoke to our needs. That was the start. We then spent 9 months studying which compounds stay stable during workouts and running sessions. We tested 7 samples developed by our perfumer Patrice. He then developed three iterations, and the one we chose became Always In Rhythm.
Jakob Hocevar, Co-Founder
I have been creating fragrances for many years. However, the brief from Jakob and Tim was quite interesting. It had to stay fresh even when body temperature increases, especially when one starts to sweat. Vanilla, oud, heavy musk, etc., these notes do not hold up to body temperature. Thus, we had to develop something from the ground up, built for movement, body temperature, and sustained physical activity.
Patrice Revillard, Perfumer
I have been creating fragrances for many years. However, the brief from Jakob and Tim was quite interesting. It had to stay fresh even when the body temperature increases, especially when one starts to sweat. Any notes like really sweet vanilla, oud, heavy musk, etc., do not hold up to the heat and are too strong. That's why we had to develop something from the ground up, built for movement, heat, and sustained physical activity.
Patrice Revillard, Perfumer
I was layering different scents and watching reviews to see what might work. After that run, I realized I still had not found the right one. A few days after the event, Jakob texted me. Same problem. Neither of us knew what to wear and no brand spoke to our needs. That was the start.
Tim Kok, Co-Founder
I was layering different scents and watching reviews to see what might work. After that run, I realized I still had not found the right one. That's why I dug into the research: hundreds of Reddit threads, fragrance chemistry studies, and user complaints. What I found was simple: people want to smell good without bothering those around them. The problem? Other sport fragrances are marketed with notes that science shows are chemically unstable in an active environment. This makes it impossible for them to deliver on their promises. That's why we focused on a different goal: combining freshness with chemical stability.
Tim Kok, Co-Founder
FAQ
FAQ
Who is this for?
What makes this different from other sport fragrances?
How long does it last?
What if it doesn't perform as described?
Why are spots limited?
When will the fragrance be ready?
Is it for men or unisex?
Does this ship to the UK?
Reserve before
the price goes up.
Reserve before
the price goes up.
You are reserving one 50ml bottle for €55, 20% below the public price of €70. Only €1 is charged today to hold your spot. When the campaign launches on Kickstarter, you'll receive a private link to complete your order at that price. You will also get 20% off every future release, first access to new drops, and input on what we build next.
You are reserving one 50ml bottle for €55, 20% below the public price of €70. Only €1 is charged today to hold your spot.
When the campaign launches on Kickstarter, you'll receive a private link to complete your order at that price.
You will also get 20% off every future release, first access to new drops, and input on what we build next.
Ships to the EU and UK from €6, free on two or more bottles. If it doesn't perform, you get the full price back within 30 days.
53 spots left. Ships to the EU and UK from €6, free on two or more bottles. If it doesn't perform, you get the full price back within 30 days.
53 spots left at the price of €55.
Decide not to buy? You pay nothing. Your €1 is refunded automatically.
Reserve your spot
53 spots left · 50 ml · €55 · 20% off ·